The vinegrowing and wine economy
THE VINEGROWING AND WINE-PRODUCING WORLD
THE ITALIAN VINEGROWING AND WINE-PRODUCING ECONOMY
The “Wine World” concentrates its attention on the label, the opinions of sommeliers and the market. Few ask themselves about the origin, the daily efforts, the sweat and expectations of the vinegrower.
The aim of this chapter is to estimate how much goes to the vinegrower, starting from the value of bulk wine ex-cellar, and how profitable the vineyard is; renewal or abandonment of vineyards depends on this.
It should be remembered that in order for the vineyard to remain active, it needs a 3.5 to 4% physiological renewal every year. The 25-35 year life cycle causes great inertia!
The Italian vinegrowing and wine-producing system is the result of a continual evolution and the ability to adapt to the different demands of the market, based on specific cultural and historical foundations.
Different contexts and situations, whose fundamentals live together and change in harmony with the evolution of the economic and social fabric. Historical events and the different weight of public and private players influence the decision-making universe.
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